Leadership Assessment Essay

Leadership can be best defined as beauty. One may say that is in the eye of the beholder. The best managers consistently allow different leaders to emerge and inspire their teammates. My prior organization, Comcast Corporation, a telecommunications provider, mission statement is to deliver a superior experience to their customers every day. Jason Biske, whom is Director of Sales and Operation, created an environment where Comcast is focused solely on customers by building relationships. When we would see him, he would always speak and ask how your day or sales was going. Jason was really big on keeping the sales floor informed of new promos or contests that were going on by sending constant email communications, ongoing training sessions, or holding focus groups on various processes of improvement in the sales process. When it came to leadership styles, Jason Biske demonstrated several. He embraced democratic, coaching, pacesetting, and authoritative. He initiated structure and created an environment that made you feel a part of something. Along with that he showed consideration. We felt like our opinions mattered and there was a concern for the employees. Leaders provide a sense of direction for the employees of the organization. Without this sense of direction (both strategic and ethical), the organization and its employees could easily lose their direction.In order for any leader to be successful all styles need to be incorporated. Leaders, therefore, are given the responsibility of creating and shaping culture. The organizational structure that has been created has positioned the company in the smartest way possible. † As the world changes, the culture of organizations must sometimes be re-shaped to better fit the environment and the overall strategy of the organization (Buhler)†.Comcast strongly believes in teamwork, integrity, creativity and commitment within the organization. Managers must be convinced of the benefits as well as higher performance for their teams if they are to become enthusiastic leaders of change. â€Å"Above all, senior executives should encourage managers to think big: the new world of work opens up new possibilities for how companies define their boundaries and organize work (Lund, 2012)†.Having such a strong team of leadership gives employees as well as potential talent something to look forward to in regards to a career. The positive thing about having a clear organizational structure is simply it allows you to see the formal relationship that exits between the departments. Jason Biske‘s job as director was to improve the sales process and increase revenue in the sales department. As a result he increased revenue by 24 percent. He also rolled out a process called Sales Pro which would make the sales process simpler by focusing on relationships. Even though his styles motivated employees, he used communication through m ass emails mostly. On a daily basis, you would receive several reports on how the company is profiting. At my career level no one understood how we were contributing to these successes. Jason would get you excited to make money but somewhere in there the leadership failed.† According to Moorhead and Griffin (1998) employee motivation and ability jointly contribute towards employee performance and the most challenging task of the managers is to motivate employee to execute the utmost of their ability†. (Iqbal)†. When you have middle managers that are not as excited about their jobs, it is hard to keep the customer service reps motivated to sale the product or meet numbers when the objectives are not clear. In an organization, an individual has to be seen as a contributor. Most importantly, you have to keep your employees motivated. Most people never make it to the top because they are successful at being a doer instead of being a leader. â€Å"Leadership is more about inspiration, about guidance, about communication and building trust among the team. Management is probably the day-to-day running of an organization. It is about developing and organizing aspects of your businesses and running those businesses (Toor, 2011)†. Some best pra ctices that organizational leaders can follow are 1. Accept feedback from the people that work with you. No one knows best other than the people that deal with the customers every day. Some of the most successful companies are profitable because the organizational leader listened to what the employees shared. There is value in shared values. Secondly, try a crazy idea every now and then. Employees like creativity and a challenge to keep them on their toes. Lastly, show courage. Effective leaders sometimes have to issue orders whether or not it means they are popular or not. If you are leading effectively then your team will support you. Leaders are made, not born. â€Å"I consider leadership as something long term with a clear vision of what to achieve. Management, however, is more about function; it’s short-term and involves setting a target and achieving it. Diversity is not only important to the work environment and the business but it can also have some legal ramifications if not followed properly.† Workplace Diversity refers to the variety of differences between people in an organization. The roots of diversity does not begin to range from race, gender, ethnic group, age, personality, educational background etc., rather it begins from perception of the employees towards each other (Andrew Patrick, 2011)†. Ccompanies that embrace employees from different cultural backgrounds, experiences and even countries are better positioned to succeed in this century. Hiring a diverse workforce helps a company stay in compliance with employment laws and build workplaces that are more inclusive. It also assists employees in reaching their fullest potential. When hiring and managing employees from different cultures and backgrounds it can be challenging, but it can also be very rewarding. â€Å"Diversity is not a photo opportunity. Anybody can recruit anybody. Keeping people is the challenge (Sreedhar, 2011)†. Most corporations have diversity council which allows you to manage diversity globally therefore allowing others to learn from different perspectives and cultures. From a business perspective, companies have become more innovative requiring expansion into global territories. It requires them to move people as well as products around. With that being said, a company must be able to understand international customers, their commerce and their competition better than before. Works Cited Andrew Patrick, H. (2011). Knowledge Workers Demography and Workplace Diversity. Journal Of Marketing & Management, pp. 2(2), 38-73. Buhler, P. M. (n.d.). The evolving leader of today. Supervision. pp. 59(12), 16. . Iqbal, J. Y. (n.d.). EMPLOYEE MOTIVATION IN MODERN ORGANIZATION: A REVIEW OF 12 YEARS. Interdisciplinary Journal Of Contemporary Research In Business,. pp. 4(3), 692-708. Lund, S. M. (2012). Preparing for a new era of knowledge work. pp. Mckinsey Quarterly, (4), 103-110. Sreedhar, U. (2011). Workforce Diversity and HR Challenges. Advances In Management. pp. 4(10), 33-36. Toor, S. (2011). Differentiating Leadership from Management. An Empirical Investigation of Leaders and Managers. Leadership & Management In Engineering, pp. 11(4), 310. doi:10.1061/(ASCE)LM.1943-5630.0000138.

Intergrated marketing communications

The main form of research for my assignment will be through the library and Internet. I will do research into companies that are based out there as Motorola companies will produce company reports, which can be found either on the Internet or in libraries. This section provides a detailed account of the research undertaken to complete this assignment and further, goes on to analyse the strengths and weaknesses of each particular method. It is used to give support of the benefits thought to be associated with each research method. With my knowledge of the Chinese markets mixed in as well, I will hopefully Produce assignment that will be unbiased and concise. Executive Summary As the number one of the foreign export-import electronic company in China, was in unique position, Motorola has established a strong infrastructure and developed powerful relationships in China. As the China become more open and developed today, all the world organisations are likely to build their business in China. As the first telecommunication company who is entry in their business in China, Motorola has successfully earned Chinese market, how does this communication skills as they used, this is the main topic of this assignments. 1) China market environment For the BBC news reports: the US businesses community see the world's most populous country as potentially their most profitable market, and the US interests hope an open Chinese market could help pull the economy out of its present slump. Why is that? Thought it took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Currently, China mobile telecommunication market is nothing short of Stellar – no other market in the world is adding 5 million mobile subscribes a month (2001) to their customer base. China's mobile communications market, with over 120 million user by mid-2001, has over taken the US to become the largest mobile phone market in the world. China is already the largest market for cellular phones in the world and expected to be the second largest PC market in the world. China is become the second largest telecommunication market by the end the 2003. 1.2) Economic environment — special economic zones in China China now is the biggest consumer market in the world, China have thirteen Special economic zones (SEZ), especially designed for the foreign and private owned investors. The first in Shenzhen in the province of Guangdong in 1979, since then, three further SEZS have been established in south China: Shenzhen, Zhuhai and Shantou in Guangdong, at Xiameng in province of Fujian. After 1984, China making the condition more comfortable for the foreign investment, and in 1998, Hainan Island acquired SEZ status at the same time as being promoted to being autonomous province. The SEZ are able to accept foreign investment in virtually any area of economic activity of interest to China, including all the service and production area. Since 1990, foreigners are now to engage in land development, and to install electric power and telephone service to operate utilities in one of the designated investments zones. All the technologies investments are reduced of taxation. The all of 13 SEZ zones include Dalian, Fujian, Fuzhou, Guangzhou, Hainan, Ningbo, Qingdao, Shanghai, Shantou, Tianjing, Xiamei, Zhandjiagang, and Shenzhen. Preferential administrative producedures and tax incentives would be available for the foreign investors with in economic zones. 1.3) China mobile market information Before we justified Motorola's marketing communications plan, we need look at what kind of market do we stay in at? What is in here? As this assignment's topic is Motorola PLC (China), So we need look at what is China mobile market current situation. As by report, China mobile communication market is developing rapidly. The number of mobile phone subscribers in China increased from 6.85 million in 1996 to 85.26 million in 2000. The year 2000 saw an additional increase of by 41.97 million, exceeding the number of new subscribers of fixed phone networks for the first time of history. From 1996 to the end of 2000, the average annual rate growth rate of mobile phone subscribes remained 95%. By the end of 2000, the population of the mobile phone hold reached 6.7%, it is estimated that the total number of mobile phone subscribers in China will reach 250 million in 2005. So that took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Wow, that is how cheerful news for the each company who want doing their business in Chinese market. 2) Organisation—Motorola (China) For the topic above that, I choose Motorola Company in China as my selected company. Motorola inc, the world's leading company in offering integrated communications and imbedded electronics solutions, was set up in 1928, beginning from marking rectifier and motor radio, Motorola grow up in 1940s and 1950s, gradually became a transactional company in 1960s from when it began to develop its overseas market. Now, Motorola has over 110,000 employees around the world. Its operations cover wireless communication, semiconductor, automobile electronic, broad brand, Internet and Internet access products. Motorola is the leader in mobile phone, paging, two-way radio, and commercial GSM and CDMA. In 2001, the company has scored a total sales volume of US $30 billion. Motorola Company established its branch in Beijing in 1987 and registered in Tianjin Motorola semi-conductor and car appliances. In 1992, Motorola has set up Motorola (China) electronics LTD. In Tianjin has begun to produce beep-pager, mobile phone, two-way radio, wireless communication facilities, semiconductor, automobile electronics etc. Motorola is the largest foreign investor in China. Over the past 15 years, company has invested 28.5 billion Yuan ($3.4 billion, about à ¯Ã‚ ¿Ã‚ ½1.7 billion). Motorola (China) has consisted of 1 owned factory, 1 holding company, 8 R&D facilities and 26 sales offices. Motorola china employs total revenue for 2002 reached 47 billion Yuan ($5.7 billion, about à ¯Ã‚ ¿Ã‚ ½2.85 billion), up to 16 % from when was ($3.6 billion, about à ¯Ã‚ ¿Ã‚ ½1.8 billion) one of the largest exports in China. Motorola entered China at a prime time when mobile communication novel idea and no one was selling. As a result, the company enjoy success in selling its pager as tens millions of Chinese wanted convenience and symbol of social status (this is Chinese momentum and a strong emphasis on design and marketing, Motorola hold the largest market share in China, about 28%, as its brand is with best in quality, features and form factor. In 2001, Motorola Company with a total sales volume of $4.9 billion in China entered into a 1.44 billion dollars network construction and expansion contract with suppliers like China telecom and Unicom. The company has a staff about 15,000 in China. Motorola is the number one provider of micro controller products, which more than 18 percent of the global market. Motorola Company has been first in its market share in China in three consecutive years. According to the 500 strongest foreign-invested companies in China, in place of Shanghai Volkswagen, which it has kept title in nine years. Over the years, Motorola has developed a unique strategy for the emphasizing technology transfer, continuing investment and association cultures. The company has invested all its profits from china back gradually localized its China operations (nearly all Motorola China company's Chinese, 75% of managers). At present, Motorola with eight co-invested companies in China is actively implementing various co-operation projects in the fields of new and hi-tech technology research and developments with famous universities, scientific research institutions and enterprise in China. Motorola is a major supplier of mobile communication equipment which including mobile switches, base stations and handsets for GSM and company is one of the few companies that can offer complete CDM (infrastructure and handsets). Until now, Motorola (China) has made up to 64 million (RMB) donations to China hope project, tertiary education, flood salvation and western development. The company has launched brand all of the China, Beijing, Shanghai, Guangzhou, Zhejiang, Hunan, Tianjing, Suzhou, Hainan, etc. Anywhere have mobile user there is a Motorola. 3) Motorola China mission statement Vision – To be the standard against which others are measured Mission – To make aspiration quality accessible to all Values – Quality value, service, innovation and trust Motorola is China to stay and grow. Motorola has to date invested US $34.5 billion in china and employs 13,000 people on the Chinese mainland. It is the big foreign investor industry and it is one of the biggest American investors in the Chinese market. Motorola's relationship with Chinese government officials is continuing. Incapacity neighbour Beijing, manufacturing pagers, mobile phones, semiconductors and other wireless communications equipment. In April 1998, it moved its north Asian office from Hong Kong to Beijing. Comparing to other foreign competitors, Motorola have a long-term vision in the Chinese market. Motorola entered China in 1987 and registered in 1992 a company in Tianjin, a mu For us to fully understand the recent success of a greatest China â€Å"institution†, and how they can build upon its success, we must first examine the infrastructure of the company itself. 4) Model for Integrated Marketing Communication Integrated Marketing Communication is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are: 1.Customer Database an essential element to implementing Integrated Marketing that helps to segment and analyse customer-buying habits. 2.Strategies Insight from analysis of customer data is used to shape marketing, sales, and communications strategies. 3.Tactics Once the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets. 4.Evaluate Results Customer responses and new information about buying habits are collected and analysed to determine the effectiveness of the strategy and tactics. 5.Complete the loop. 5) Customer target of Motorola China As the Motorola has wide range of mobile products, the vary of products designed as different of user group. For the Motorola (China), I selected four diverse of target marketing groups that are: fashion user; heavy user, social life lover user and high technology user. * Fashion user Most of young generation and between age 20-40, who loves to carry the new design and functional mobile phones, and change their mobile phone frequently. They more care about their appearance of mobile phones such as size, colour and diversified functions. The advertisement for this group should trend these side of behaviour. However, the product targeting of these group are only a short life cycle, the company should to contours move forward their product design, to lead the mobile market fashion. * Heavy user Normally they are successful businessman and woman, professionals and private company owner, are aged which above 30 years old, with a higher incomer. The people in this group as show in mobile as their necessary tools for their business or jobs, not kind of fashion staff. They always are early holders of mobiles phones, for them, it is good to stick with one brand, not always change, because they don't seems to have a time to use new manure. Therefore, for this group need have much high quality of the product and faultless customer service, also this group is much loyal in certain brands compare with other group, so it is very important to reach this group's customer. * Social life lover user This group might not that rich, but they are very active, enjoys pup, restaurant, nightclub all those kind of staff. They like to make friends and more care about their families. A mobile phone is the best tools for them to communicate with other and keeping in touch. They may not enjoy getting a very attractive appearance or very complicate functional mobile phones; the people in this group are much sensitive to the price of the phone than other groups, because they normally do not have very higher income and only got average salary. They normally are patient to wait about sales promotions in order to get good price with good deals. For this target of view, the profit margin of mobile phones targeting for this group are focused on lower price. However, with the increasing number of the mobile phones holder, this group's people are quickly growth and make more contribution to the growth of the market size. So, we cannot disregard the exist of this group. * Technology user This group's customer are normally male, high educated, the age of them are between 25-50. They are very interested to try advanced technology, and always seek new mobile phones with innovative technology and wide functions. Customers in this group are more likely try some new accessories connecting to the mobile phones and other personal digital equipment, such as ‘Is this mobile phone are good to connect to the laptop or Internet or is this mobile phone have a good camera'? 6) Promotion methods – Cross promotion Sometimes the cross-promotions that happen between different industries work so well. One company actually buys the expertise of the other and opens an outlet incorporating both. Benetton and Motorola rolled out an elegant line of pagers as â€Å"fashion accessories.† The cross-promotional partners' vision is to make the humble pager a fashion statement, with customers wearing matching clothing and pagers on their belts. Motorola persuaded Benetton to license its name and provide â€Å"creative consultation† to Motorola's paging division, which manufactures the new devices. Motorola Pagers, in colours ranging from â€Å"raspberry purple† to â€Å"buttermilk† will be advertised on Benetton models will have the United Colours of Benetton slogan stamped on them, which both gives Motorola and Benetton an advertisement, is called moving advertisement in the China. 6.1) Master card international and Motorola alliance MasterCard International and Motorola companies announced that each would commit resources in a joint effort to make m-commerce a reality for consumers worldwide. Motorola and MasterCard will collaborate on continuing research and development projects to assure interoperability between MasterCard's electronic payment systems and Motorola's wireless Internet devices and platforms. The two companies plan to develop next-generation m-commerce technologies that support the initiatives of the newly formed Global Mobile Commerce Interoperability Group (GMCIG), of which both companies are key members. The alliance also includes cooperation on a number of key initiatives to promote the benefits of m-commerce to consumers through joint marketing activities. The companies also plan to work together to adapt existing, intelligent payment systems for the mobile environment. These systems include MasterCard M/Chip(tm), its chip-based integrated credit/debit system, and Mondex(tm), MasterCard's chip-based electronic cash payment system. Motorola's alliance with MasterCard will enable Motorola to work closely with MasterCard's 22,000 member financial institutions. As a result, Motorola expects to realize continued improvements in the capabilities and functionality of its existing wireless Internet devices and platforms. Both companies also will benefit from the respective experience, leadership and brand recognition of the other – Motorola with its reputation as a global communications leader and pioneer of the wireless Internet, and MasterCard as the most widely-accepted electronic payment brand in the world and a catalyst for the development of m-commerce solutions. 7) List of stakeholders— Motorola China Manufactory & Products: Motorola have a range of products, which include pages, mobile phones, Internet and Internet access products. The integrated electronic system sector, we called them ‘IESS' in Motorola, formally as known as ACCES (automotive, computer and communication components and energy sector), consists as two parts: the energy system group (ESG) and the automotive and industrial electronics group (AIEG). ESG Tannin factory has several SMT assembly lines, with high-precision mounting capability and speed, the factory is capable of producing a wide range of PCB electronics products, to meet the requirements of customers. ESG Tianjin now produces nearly 100 types of batteries of various series for Motorola's company, V series, time port, talk about, two-way radio products and other electronic devices. The Motorola (China) factory is played an important role of Motorola's development strategy. Suppliers: Motorola have about 700 direct supplier or indirect supplier of Motorola China for total 13,000 employees. Distributors: These are the sources for companies to deliver their products throughout the market. The primary distributors are the state funded networks and the larger distributor networks throughout the China. A key government network, sponsored by china mobile, is a key network as it sells and distributes other brands. Another strong channels is companies like Cellstar and bright point which are the world's leading global providers of innovative, value – enhancing logistics services to the wireless communications industry. Another channel outlet is the smaller private exclusive distributorship agreements, which Motorola does not depend heavily on. These partner combinations are important for companies who depend on them to get their products to the ever-expanding market regions. Subscribers: By the year 2003, the Motorola mobile phone subscribes in China will reached 75 million, and the number will go up to 200 million by the year of 2004, but most of the market share will be taken by Motorola. The figure 2 is show in the growth of subscribers. Source: Temple University Customers: as I mentioned above, Motorola (China) separately with different customer user group, every group have their characteristics, we need try to carry out diverse of product design, plan and strategy for those various user group. Employees: Motorola has over 110,000 employees around the world, which Motorola (China) has about 13,000 employees, by the end of last year, Motorola (China) has about 700 managerial staff are Chinese, including about 200 female, which accounts 26% of total number. Government: China government structure plays an interesting role in the assumption that foreign companies will maintain dominance. Retailers: the retail distribution for the mobile phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, china mobile serves as a major distributor for mobile phone technology producers. Major department stores and retail outlets provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. 8) Marketing goals For the Motorola marketing goals, I think one of the most significant developments in business in recent years has been rapid growth of international activities. Exporting, foreign direct investment and sourcing of products and components abroad have expanded dramatically. Many firms enter new international markets make their company more competitively and new product growing more quickly. The market entry relates to the easy or difficultly with which a firm can become a member of a group of competing firms by producing a close substitute for the products they are offering. The firms must develop a range of products, assets, marketing strategy and management activities for the new market entered. Motorola will emphasis on facilities to make wireless telecom equipment, mobile phone handsets and semiconductors, it already told the largest investor in China electronics industry. Motorola will carries out a win -win development strategy from beginning and bring idea of taking China as its home and development base, to win the Chinese government and people's heart. Example as: with development over 15 years, Motorola has made a big success in China and been turned into a famous brand. In 2000, Motorola (China) is the leading company of 1,000 high-tech companies by china high-tech enterprise evaluation centre. In 2001, Motorola (China) was the biggest foreign import-export company in China. 8.1) Corporate goals In an effort to retake global market share, Motorola is relying on its long-standing local investments, self-expressive branding campaign, and redesigned products platforms to dominate critical emerging markets. Motorola company would continue to invest all of the proceeds of the company the company made from China in expanding production and China's accession into the world trade organization (WTO) and will sell a half of the company's products on the international market. 9) Case at Motorola pull strategy Motorola will purchase US $10.5 billion of components from the Chinese market and will export more than US $12 billion worth of commodities at 2004. Motorola will be using Japan's most popular 3D graphics technologies in its new mobile phones in an effort to claw back sales from market leader Nokia and rising star Samsung. 3D graphics are expected to be a standard feature on mobile phone handsets, especially. Just as with PCs, mobile devices will soon have separate processors for handling graphics because this eases the main processor's workload and allows more complex and better looking applications to be executed. The 3D games will pull some mobile phone users to upgrade. 9.1)) Motorola push strategy Motorola setting up a new application development centre to promote wireless data services among Chinese networks. The company plans to help local telecommunications operators link up with application developers to offer quality control, engineering and logistics support as well as sales and marketing help. Mobile phone companies worldwide are moving to set up data-oriented 3G networks to boost capacity, improve coverage areas, and offer services such as 2.4-megabit-per-second wireless broadband. The data-oriented services are also expected to help make up for plunging revenue from voice calls. 10) Example of marketing communication mix — Motorola Motorola, the world's second largest wireless phone market, held its 2003 product launch in Shanghai, China, with a line up of handsets clearly meant to appeal to buyers not just on functionality but also stylish. As Motorola has historically been perceived as engineering – driven company and its products have reflected that heritage. While that approach has yield some of the market's hall of frame products – such as the 1996 introducing of the star TAC – today's mobile handset market is increasingly focusing on the youth market, where designs that reflected their style s and ‘personal expression' are key. Motorola's product launch event in China was more that just an opportunity to release its new handsets. It was also a showcase meant to highli9ghtr the company's new mindset and marketing strategy that should help it build market share. The Motorola campaign and the 2003 product line seek to embrace that trend. The 2003 line showed off many evolutionary products, including phones with advanced colour displays, a new 3G phones, and a new technology called ‘haptics' that envelops the user in what is best described as a ‘vibration field' that differs depending on the caller. The new handsets also have a strong focus on picture messaging, with many models offering built-in cameras. The company is also keeping cost and manufacturing efficiencies in perspective. Motorola is increasingly adopting the practice of reusing the same chipset and wrapping different hardware and software ‘skin' around them to offer a different looking g product- build on products and sell it in four different ways, there by appealing to a wider range of audiences. Well, today, handsets are not only tools, there are fashion statements, and something can show with personal styles. Motorola now is appealing to there sense of style, in addition to offering advanced phone features. During that lunch, one thing is clear: this is a company that knows that brand equity and defining the brand are important factors. The 200 analysts and media who attend lunch events – every advertising surface between the airport and the hotel were covered with their ‘hello Motorola ‘ ad campaign. The product rollout was treated like a movie premier – something Motorola would never have done few years ago – featuring Motomodels, Motococktails and have course Motophones. The event clearly showed how management has completely retooled and refocused its product strategy for the better. 11) Motorola's strategy plan As Motorola kept their intimated relationship with Chinese government from the beginning of the time when they entered Chinese market, so Chinese government always is the strongest support for the Motorola (China). > The major investment focus will still be around north China's Tianjin area where it launched it production base in 1980s. It will put over two billion Yuan (à ¯Ã‚ ¿Ã‚ ½151 million) on Tianjin based Motorola (China) electronic company with in next five years. > The strategy of Motorola is not to seeking quick money returns, but also has a long-term commitment to the China market. The Motorola (China) will adhere to a principle of introducing the latest technology to Chinese market and continues operate with smooth co-operation with domestic partners in the market. The famous 2+3+3 strategy for the Motorola of Chinese operation, this strategy which include building China into a worldwide manufacturing and R&D base for the telecommunications equipment giant. It includes three new growth areas including semiconductors, broadband and digital trucking systems and three $10 billions goals through 2006. > Local sourcing is an important development rule for Motorola in China. Motorola hope takes part of China economic construction by enforcing this rule and strengthening its co-operation with Chinese enterprise. > Motorola will choosing local company supplier, helping them improving their management, enhancing efficiency and promoting quality regulation system, or even will bring them into contract with foreign regulation system. Example as: in year 2001, Motorola had a RMB13.3 billion purchase from Chinese enterprise, including RMB 3.3 billion by overseas branches of Motorola, the amount which is much high than other foreign companies in China. > For the long-standing Chinese culture and specially background (Chinese government are controlled by the communist party), so that Motorola will choose their management team locally. Example: Motorola offering a huge range of training program for their Chinese employee, by the end of 2001, Motorola has a 767 managerial employees are Chinese, which is account of 26% of the total management number. 12) Localization Knowing that consumer preference in the Chinese market is quite different from that in the US or UK market, Motorola started to localize its product development after the initial poor performance of pure ‘global' strategy. Now Motorola adapts its models to meet the specific demand form local markets rather than simply throw the current products into the market without any adjustment. The R&D centre in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the us and European countries. Motorola localization strategy also includes local souring. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local souring brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government's requirements. 13) Advertising and promotions targeted to market groups According to my analysis above, Motorola has four target customer groups, and there are four sub-brands to respectively target the 4 market segments: time port to heavy user, accompli to technology user, V. to fashion user, and talk about to social-life lovers. Different advertisings and promotions are implemented to target these 4 specific categories, which are show in below: Figure 2. Advertising and promotions targeted to market groups

Drama Evaluation Example

On 12th of December we went to Stifford Clays Primary and performed our piece to 180 year 4’s and 5’s. When we got there we had to straight away bring in our set and therefore had to quickly work out our staging. We all agreed to have the boards on a slant so that we could get changed and await our queues without the children seeing us as if they did it would ruin the illusion. We did this and got changed into our costumes in 20 minutes which I thought was really good and professional.As a group the performance went really well, we all knew our queues and our lines and worked really well together, the costume changes were done in time and nobody came out of role, there for a bit of empty staging but I think this was due to the fact that we were in a new performance space and were not use to it. People were not coming off the right side and therefore ended up having to cross the back of the stage, but it was not obvious as it was in character.As an individual I think the performance was ok, the children booed as I came on as the teacher as they thought I was still the Wicked Witch, I think I did change each characters characterisation but the costume wasn’t different enough and I think they thought I was the Wicked Witch in disguise. Also when I did come on as the Wicked Witch they did not stop booing me, according to the video they booed me for a full minute.I was not expecting such a huge reaction and I just did what I thought my character would do and tell them to ‘be quite’ and ‘shut up’ I also did hand gesture of them talking, it was really tough to deal with as every time I went to talk they just started booing again. I then decided to stand there and wait for them to calm down which they eventually did. Although it was annoying I think the booing was a good sign as they believed in my character and really hated me as much as they were supposed to. As the teacher I think I did well in adopting a different role and I changed my voice and body language making everything precise.The audience interacted with everything and more and seemed to have a lot of fun. When Catherine and I did the chase scene the children loved the water gun being fired, as I ran through they grabbed my cape which I had to react to again in the way the Wicked Witch would I told them to ‘Get off before I turned them into frogs’ from this I learnt that my teacher character needs more of a disguise, that I need to hold onto my cape while running through the crowd and to react to the boo’ing at first but then stand there and wait or them to quieten down. When I melted as the Wicked Witch I melted to the side of the stage and therefore had to stay there for a little while, which I didn’t mind as I needed to catch my breath anyway, I had to pick the right time to move off the stage and therefore picked the time when Sophie and Jess were running as I though the audience’s attention would be on them, it turned out it was and I did pick the right time to slip off.When we were at the performance we had forgotten the limbo poll and the camera and therefore had to improvise with the limbo poll and use another poll at the school, we also used Catherine’s phone to record the performance. I think as an individual and a group we met the assignment brief as we engaged, entertained and educated, We engaged the audience as they interacted with all points possible, they were entertained as they all were shouting and reacting and they were educated as when the fairy god mother asked questions they knew the answers. Over all I think the performance was really good and went really well.

A Newly Proposed Taxation Policy: The Fair Tax Act of 2007

Americans For Fair Taxation is a private, non-profit research and advocacy group that assembled a group of American economists to work on a federal tax code that would be â€Å"simpler,† â€Å"fairer,† and â€Å"more progressive† than before.The objective of the team was to design a new tax system that would be â€Å"revenue-neutral† and capable of truly unleashing the potential of the economy.   The new tax system was also meant to help in the â€Å"â€Å"new wealth creation for every working American.†Ã‚   The result was the H.R. 25: The Fair Tax Act of 2007 (â€Å"Executive Summary,† 2007).The Fair Tax Act of 2007 is today a proposal with the Congress.   As of the last day of the year 2008, the Act is meant to repeal both income taxes as well as payroll taxes.   According to the proposal, no individual’s income will be taxed after the implementation of the new Act.   â€Å"Capital gains taxes† in addition to the â₠¬Å"alternative minimum tax† would also be repealed.The Act includes payroll taxes of individuals as well as employers.   Medicare, federal unemployment taxes, and Social Security, would similarly be repealed when they are a part of the payroll taxes.The Fair Tax Act of 2007 further mentions corporate income taxes, gift and estate taxes, and the self-employment taxes to be repealed, thereby making it easier for Americans to enjoy their earnings and their wealth without paying the price of prosperity in taxes (â€Å"The Fair Tax,† 2007).The Fair Tax has been proposed as a replacement for the above mentioned taxes as of January 1, 2009.   The new tax is actually explained as a â€Å"national retail sales tax on all goods and services sold at retail.†The fact that it is still a tax for the government to generate revenues through, the new tax is meant to be â€Å"revenue-neutral,† which suggests that the new tax would have to be set at a level that is neces sary to generate government revenues the present sources of which would have to be replaced through it (â€Å"The Fair Tax†).The new tax would act as a 23 percent sales tax on all goods and services bought through retailers for personal consumption.   The exports of the United States will not be taxed on the principles of the Fair Tax.Similarly, business purchases of inputs are not to be taxed under the newly proposed taxation policy.   Other items exempted include used or old goods, investments, savings, plus education expenses including tuition fees (â€Å"The Fair Tax†).

Reconfiguration of Invoices and Payment Methods Essay

This proposal lays out the benefits and impact of applying technology in order to reconfigure invoicing and payment method acceptance at Sunny’s Landscaping. The company suffers from low collection rates and long collection times. Its traditional method of work and invoicing is both ineffective and costly. Additional staff is required just to attempt to collect past due bills which are oftentimes erroneous and outdated. Moreover, the company would further benefit from a customer database that would compile all work orders and reduce or eliminate redundancy. The lack of technology use has put the company at a disadvantage in the industry. Problem The issues to be addressed are to lessen collection time of payments while simultaneously reduce overhead costs, create a customer database that can be accessed through marketing, finance, and customer service departments, and greatly improve upon operational processes. Approach Establish if implementing a handheld credit card acceptance method at the point-of-sale will effectively reduce payment collection time and give the company a competitive advantage. Further determine if electronic invoicing and database creation will eliminate redundancy and reduce costs. Methodology Meet with appropriate department heads—finance, customer service, operations, marketing—to determine how each will benefit by the reconfiguration and how to maximize profits from those benefits. Decide which database program would be most compatible for meeting the needs of the organization. Additionally, establish the costs and time associated with educating and training staff on the products and software being introduced. Allocate the time and expense and determine the best quarter to implement the changes. Company expenses, due to lack of payment collection and overhead, severely cut into profits. Immediate payment by way of a mobile credit card processing adapter at time of service will help increase company profitability and efficiency. Each program will tie into the next. The credit card processor will automatically generate electronic invoices to be emailed to the customer. These invoices will be housed in a database that will collect and store releva nt customer information. The impact on the company as a whole will be positive as departments will have the ability to share information and collaborate for optimal efficiency. Milestone 1 Problem The issues to be addressed are to lessen collection time of payments while simultaneously reduce overhead costs, create a customer database that can be accessed through marketing, finance, and customer service departments, and greatly improve upon operational processes. Company Background Sunny’s Landscaping was formed in 1976 by one man in Pennsylvania and started operations with only two additional employees. Sunny’s provides construction of ponds & rock walls, irrigation, lawn maintenance, flowerbed design, and all landscaping needs to its customers. It has grown to employ as many as seventy-five people and has net revenues of almost one million dollars per year. Sunny’s (The Company) services both residential and commercial properties with commercial generating nearly 75% of its annual revenues. In the early 1990’s the Company began providing additional services, such as snow removal and ice buildup prevention that would allow it to stay operational year-round. With these additional services came an increase in new accounts; most of which have been residential. The profit increase with respect to the new accounts has been mediocre at best. The Company’s inability to collect payment on the new residential accoun ts has begun to severely decrease profits and it has been proposed to reduce services. In an effort to continue all service and grow, the Company has begun to seek solutions. Approach Internal financial research has shown that decreased profits are due to a multitude of issues including the high number of delinquent or late accounts, excessive staffing expenses, and a general lack of sufficient and effective use of technology. Determine if introducing a new method of point-of-sale payment collection will reduce expenses related to residential accounts. Further determine if an electronic invoicing process will enable the Company reduce staffing costs while simultaneously creating a customer database. Methodology Convene with all the appropriate departments—finance, customer service, operations, & marketing—to determine how a database should be constructed so it is cross functional for each department. The company currently uses Microsoft Access for its customer list. Information pulled from this list is oftentimes outdated and erroneous. It is inappropriate software to use in order to transfer customer information to an invoice. This process increases work hours and is redundant. As work orders are issued and workers are dispatched, each should be provided with the ability to adjust the invoice electronically onsite for immediate customer payment. The method used now is to issue the order, perform the work, adjust the invoice if necessary, and then mail it out in the traditional fashion. The increase in new residential customers has also caused an increase in non-payment. The use of a mobile credit card processor could help reduce this payment delinquency. Options/Solutions Sunny’s Landscaping has very little collaboration amongst its departments and few tools to work with. Each department is independently operated from the others and has not yet adapted to the influx of residential accounts. Whereas, the larger commercial accounts are well known and recognized, the smaller residential accounts are given very little customer service. The Company must find a solution that will reconcile both the residential and commercial accounts with company’s overall needs and each department’s ability to operate. One centralized system would allow the Company to function as a whole. The Company has a need for a system that can accomplish three goals: 1. Generate invoices 2. Allow for point-of-sale credit card processing 3. Create a database that is cross functional All three systems must work in tandem and allow information to flow from one process to the next. For example, as work is completed a foreman requires the ability to generate an invoice on the spot. Then they must also have the ability to accept payment from the customer. Lastly, the customer’s information and work performed must be electronically transferred into the database where other departments will be able to access it for a follow-up service. Marketing could use the information for promotional mailers, customer service could use it to obtain feedback, finance would use it for records, and operations could use it to find out the type of service performed. If one system can be constructed that will support all three functions, it will reduce costs company wide, allow for customer informat ion to be used effectively throughout all departments, and increase profits while reducing delinquent accounts. Milestone 2 Sunny’s Landscaping will need to research further to determine if and what additional resources will be required to reconfigure its invoicing and payment methods. It must also determine how much training will be required for frontline workers and supporting staff. Sunny’s Landscaping should consider the following questions prior to making a decision about which software and hardware to use: 1. What point-of-sale device will allow for data to be stored in a database and extracted for invoicing? a. Is there one device that is superior over the other in price and performance? b. Will this device need any additional in-house hardware to function? c. Will customer’s financial and personal information be stored and processed securely; how can we ensure customers that it is? 2. How long, if at all, will funds be held for before deposit? 3. Will one database be able to support all the functions that each department requires? 4. Can prior customer’s information be easily entered into the new database? 5. Will a lack of mobile or internet connection affect point-of-sale processing; and if so, how are payments accepted otherwise? Point-of Sale Device The two most compatible devices with Sunny’s Landscaping needs are SquareUp and Intuit GoPayment. Each device works similar to one another. Research has shown the greatest differences are in payment deposit time and customer service. SquareUp appears to have a longer slower deposit time of funds, especially with new accounts. Moreover, the first few months of service do not allow new customers to withdraw entire deposit amounts. According to the SquareUp website, this payment hold is to reduce fraud. GoPayment by Intuit seems to have the greatest customer satisfaction. GoPayments device hardware also seems to be of a better, more secure design as can be seen in the figure below.

A Freedom Writer Toast For Change English Literature Essay

A Freedom Writer Toast For Change English Literature Essay A Freedom Writer named Maria entered class during the Toast for Change and was the first person to declare what she wanted to change in her life. Maria didn’t want to end up pregnant at fifteen like her mother, end up in prison like her father, or wind up dead at the age of eighteen like her cousin. She wanted a clean slate, and a bright future, but she didn’t want to start by reading Anne Frank: The Diary of a Young Girl. Maria felt she couldn’t relate to Anne Frank, and on top of that she hated reading. Ms. Gruwell believed Maria would find herself within the pages of the book, and Maria wanted to prove her wrong. So one night as she read about Anne and the hardships she endured while living in the attic she realized Ms. Gruwell had been right! Anne and Maria have a lot of things in common. Even though Anne wasn’t Latina, and didn’t grow up in the same neighborhood as Maria, these two girls faced both discrimination based on the way they looked. After Maria finished the book Ms. Gruwell began to notice changes within her student. She had a better attitude in class, more focused on her studies, and became more interested in class material. # 2 In the fall of 1995, a freedom writer was sent on a mission by her family. Her goal is to defend her own against and testify against a rival gang member. This young woman was a witness to a murder committed by her friend Paco. A rival gang member sat on the opposite side of the court room falsely accused of the murder. She was always taught to protect her family no matter the circumstances. Her mind should have been made up, lie and go home, but as she sat on the witness stand two natures were at war inside of her, good and evil. The good nature told her to do what is right and tell the truth, the evil nature kept chanting protect your own and send an innocent man to prison. The decision had not been so easy anymore and someone made what Paco thought would be a smooth trial into someth ing her family and friends never thought could happen. On the opposite side of the court room, sat the rival gang members family. Her eyes gazed over their faces, almost all were filled with anger except one. A woman the author described as being strong with tears in her eyes. Out of all the faces in the court room this one was familiar. The strong woman with tears in her eyes resembled all the author and her mother went through when her father was on trial. She saw her mother and herself in the woman’s shoes, and a flashback of the day her father was sent to prison. At that moment she knew what she had to do. It frightened her because this was not part of the plan, if she did what was right the mission would not be accomplished and the one principal that held her family together would be shattered. The image of her mother gave her the power to end the fight between right and wrong. In this court room she realized the power she possessed. She could give this woman what was de nied to her mother so long ago, the truth and her family.

Economic crisis in France Essay Example | Topics and Well Written Essays - 1500 words

Economic crisis in France - Essay Example The ills of lowdown are being experienced by the citizens of France. The citizens of the country are facing hard times in order to pay off their loans. The financial crisis led to loss of job opportunities and therefore the citizens did not have enough money on their hands to serve the basic requirements. The citizens are getting inclined to secure loans and debt to serve their finances. France has not been capable enough to direct foreign direct institutions into the country and financial crisis did not excluded France from shedding the ill effects. Performance of the French economy It is noted that the country of France suffered from low productivity as well as employment losses in the phase of 2008. But the impact of the crisis has been relatively less on France as compared to other advanced countries. The recovery phase has been sluggish for France. The country partly excluded itself from the asset price shocks. The above figure shows the loss and the recovery for France. The oth er panel shows the loss in employment and recovery. The country has been less open over the decade or so, therefore it experienced steady loss of export compared with the European partners. The current account balance deteriorated steadily while the reduction in openness ratio was 9 percentage points in the decade of 2000 to 2010 (European Commission, 2009). The lower degree of openness cats as the constraint in limiting the capability of the economy to rebound itself in the short run. It also limits the progress of the economy in the medium term. Experts opine cyclical effects of the recent decline as the share of the capital income for the residents of France is far behind from that of the European partners. The figure below will act as the evidence regarding the performance of the macroeconomic indicators for France. (International Monetary Fund, 2012, pp. 1-5). The economy of France is showing no progress for the fourth consecutive year. The early part of 2012 showed a sign towa rds returning towards the path of growth. The tensions in the financial markets were eased by the effective monetary policies of the European Union. Growth process may get hindered by the weak trade prospects and further austerity measures. The economy is expected to remain flat in the recent future and recovery process will take place from 2014. The lack of domestic demand can be accounted to be the reason. The consumption of household and residential investment is held back by rise in the level of unemployment and reduction in real disposable income. The exports are expected to grow in 2013 but the conditions of the Euro area are not too good for the cause. The authority has announced an injection of 30 billion Euros and the rate of tax has been raised for the high income earners. The aim is to reduce the fiscal deficit from 4.5 to 3% of GDP. The growth rate assumed for 2013 is 0.8%. The lending towards the private sector will still remain flat. The unfolding of the events in the neighbouring countries will have severe effects on the prospects of the economy of France (National Institute Economic Review, 2012, p. 5). The President of France has promised in a reduction in forecasts in budget deficits to 3% of GDP. The growth forecast for 2012 was 0.5% while that of 2013 is 1.7%. According to some experts the deficit will slip to 5% in

Management and finance Essay Example | Topics and Well Written Essays - 2500 words

Management and finance - Essay Example Managers should focus on what should be done in order to avoid variance in the future rather than concentrating on actions to correct variances in the budget. Management determines the performance of the organization by conducting budget control or variance analysis (Ramji & Geoffrey, 2002, p. 21). These approaches support management by exception by the fact that it identifies critical areas of organization performance which does not follow the management expectations. Although budget is very essential in the organization, the success of the organization is determined by the effort of the management to in making decisions that will ensure the attainment of the organization’s goals. A. Behavioural issues in budgetary reporting system When actual performance of the business differs from the planned or budgeted activities this is referred to as variance. Variance may be favourable if it shows gain or beneficial position such as an increase in actual income or profits or a decreas e in actual expenditure than the standard cost (Sherman, 2011, p. 87). On the other hand, variance may be termed unfavourable if the actual cost exceeds standard cost, or if actual profit/income falls below the budgeted income/profit. It is the cause and consequences of variance that matters, and whether the variance is favourable or unfavourable (Hampton, 2009, p. 57). The management should work to establish the cause of variances and assess the impact of the variance in the organization because not all adverse variances are detrimental to the business and not all favourable variances are beneficial to the organization. Material variance refers to the differences between the actual materials used in producing actual outputs and materials that were expected to be used during the planning process (Weiss, 2006, p. 102). Material variance may occur for various reasons. For example, the difference may be due to the actual purchase price of the materials being less or more than the expec ted price in which case the purchasing department may be held liable. On the other hand, this variance may be due to less or more materials being used during the manufacturing process, and in this case, the production department will be held responsible. Labour variance is the difference between the actual cost of labour and the budgeted expenditure. The actual expenditure is usually greater or is less than the budgeted expenditure due to various factors. For example, the actual rate does not correspond to the budgeted cost because it is either below or higher than the expected rate (Hampton, 2009, p. 71). In addition, the actual idle time of the workers is more or less than the budgeted time while the actual productivity of the workers differs from the budgeted efficiency. These factors influence the actual cost of labour resulting to significant differences in cost of labour from the planned cost of labour. In the case study, the estimated output was ninety five thousands units wh ile the actual output was ninety thousands units. This created a variance of five thousand units in the organizations output. This decline in units produced could imply inefficiency of workers or machines. It could also mean that the target was too high for the organization to meet (Weiss, 2006, p. 108). The management should put effort to increase the production capacity of the organization by either increasing the efficiency of work

To what extent has internationalisation of Chinas firms been Essay

To what extent has internationalisation of Chinas firms been successful Why do Chinas firms, especially large ones, internationalise their operations) Use business examples to illustrate your argument - Essay Example le of the approaches of the organisations and their behaviours is decisively important in mounting the performance of the business units in the contemporary business world. It is believed that structures and the behaviours of the organisations towards their business growth and operations have further determined the operational direction of the business upto a considerable extent. It has been apparently observed that the approach of the modern day organisations in business is multidimensional in nature which includes various noteworthy activities such as leadership, creativity and motivation that collectively contribute towards organisational success. It is worth mentioning that efficacy of the organisations in every possible business domain will ensure its position in the global business environment and work as a major influential factor for organisational performance in the long run (Ding, Michele, and Pavlovich 148-152). Contextually, it has been analysed that the performance of an y business is also largely dependent on the approach of the companies towards gaining a competitive position in the global business market. For instance, the companies that bind their operations limited to that of national boundaries will not be able to gain long-term sustainability and maximum growth for the business. This aspect further encourages companies to perform with utmost courage and take every possible step to grow the business operations on a larger scale. This aspect is also accompanied by the approach of the businesses towards globalising their business operations and operating in more competitive environment further enhancing the competitive competency of the business. This approach of modern day companies towards enhancing or expanding their business operations in the global business market is termed as internationalisation. It is evident that owing to globalisation companies intend to expand their business operations in the global platform for ensuring their wider

Medicare Budget Crisis Essay Example | Topics and Well Written Essays - 1250 words

Medicare Budget Crisis - Essay Example Critics claim that America’s medical system is one of the failing ones mainly because of its expenditure and lack of autonomy on the responsible parties. As of today, about 44 million Americans (approximately 16 percent) lack any sort of medical insurance (Taylor, 2012). This is extremely absurd given that the government strives a lot to see its subordinates sustain their health. This paper will seek to discuss five Medicaid suggestions set forth by five different senators and provide one more suggestion, which appears more substantial when implemented. Senator 1 Senator 1 suggested to the Congress that the government should pass the cost of Medicaid to the states. A closer outlook into this suggestion shows that passing the cost of Medicaid to the states would have negative implications since studies show that most of these states might not be in a position to settle the expenses (Arnold, R2011). Even though this may seem hard and somewhat intolerable, the brighter part of th e suggestion posits that the government will be able to provide medical assistance to its citizens without many huddles. This is so because the states will be the ones responsible for their own medical expenses, which is more considerable when compared to the former (White, 2003). This is an indication that this suggestion is advantageous to the government and the citizens as well as the states since it is a way of distributing resources to the states. It facilitates easier access to medical aid to every state’s people making it reliable and affordable (Arnold, 2010). Nevertheless, noting that this suggestion is disadvantageous to agencies involved is crucial. If the government happens to resolve into passing on medical care cost to the states, many injustices will take place (Taylor, 2012). For one, the cost of settling any medical expenses incurred or getting medical insurance would be very high and therefore the states would not be able to cater for its citizens. Generally , the cost of Medicaid would only be worse due to its high cost when passed on to the state’s budget structure (Arnold, 2010). According to senator one, passing on the cost of Medicaid to the states would indicate that very many Americans would fail to cater for their medical care hence go for years without health care. This is very taunting to many citizens, as they would face difficulties when it comes to Medicaid (Arnold, R2011). Senator 2 With reference to the current system of medical care in the US, senator two’s suggestion is very relevant and advantageous to almost every American. Based on the idea that the government must alter the definition of some identification such as â€Å"poor† into those people who are virtually homeless, it is seeable that the government can save the presumed amount, which is $500 billion (Taylor, 2012). Altering the Medicaid qualifications is an advantage that the government may consider putting into place if it wishes to have its cost of health care decline and pave way for easier allocation of budget to other departments within the government (White, 2003). Additionally, lowering the threshold line, which is set by the Federal Poverty Line, can end up being a very essential tool towards realizing the predetermined savings amount in the Medicaid sector (Arnold, R2011). On the other end, understanding that the second suggestion can come along with several negative effects is of great essence to every party involved. In any case, if the government results into implementing

Analytic Hierarchy Process artical review and comparison Essay

Analytic Hierarchy Process artical review and comparison - Essay Example According to the article, a business process strategy is designed in such a way that success is achieved in the financial sector of the organization, in satisfying the requirements of the customer, in successfully implementing the internal operations of the organization as well as in managing the human resources of the organization. In order to achieve success in these perspectives, there is an essential need for choosing an efficient program that promotes an improvement in the business process. The process of making such a choice is the area where AHP comes into action. Since the context of the business process is liable to change according to the needs of the organization, it is important to choose a method that is reliable in the longer run of the organization. (David, Kendrick & Saaty, 2007) This is where years of experiments done by Tom Saaty come for help in the form of AHP. According to his perspectives, AHP is advantageous in the following ways: AHP is designed in such a way that it allows the management to make high valued strategic decisions and its hierarchical design allows them to develop measuring techniques that determine the differences observed in the strategic alignment. Priorities are assigned not by taking the financial considerations alone, but also including the perspectives of the other stakeholders.

(Oral Presentation script) Ethical problems in international marketing Essay

(Oral Presentation script) Ethical problems in international marketing - Essay Example uch as, racial discrimination, corporate social responsibility, public awareness of risks associated with product use, keeping high prices for citizens of developing countries, and respecting the political and cultural environments of other countries. After describing the problems and their effects on a company’s image, the researcher provides some effective mechanisms to deal with those international marketing issues. Through discussing these problems, this research highlights the importance of considering ethics while doing international marketing. In the present world, ethical marketing is the key to success for a company in the international world. Those days have gone when companies needed to consider the business laws, customers’ needs, and culture of only their host nations. Today, companies need to consider the cultural, political, and economic environment of all those countries where they plan to expand their businesses. Failing to consider any of the ethical marketing issues can result in destroying the image of the company among international customers. Marketing managers are responsible to draw their focus properly on each of the ethical marketing issues in order to achieve the desired set of goals. Therefore, in this paper, the researcher will focus the international marketing ethical issues and the ways to overcome those issues. If a company discriminates against any particular race while marketing the products in the international world, it can put an adverse impact on the image of the company. For example, if a company markets a color fairness cream in an African country by saying that White is the best, it would be against the ethics of marketing. Companies also need to make public aware of the risks associated with the products being marketed. For example, if a pharmaceutical company is marketing a new drug in other countries, it should make people aware of the side effects of the product, if any, in order to make them decide whether they

Iris recognition system using principal component analysis Dissertation

Iris recognition system using principal component analysis - Dissertation Example This gives a fine demarcation between the inter class and intra class irises and hence the recognition becomes easier. Principal component analysis has been used to reduce the dimensionality. This enables choice of appropriate features from the iris templates and improves classification. The iris recognition accuracy has been described in terms of False Reject Ratio and False Accept Ratio. Table of contents Chapter 1 – Introduction of Project 1.1. Introduction 1.2. Project background 1.3. Problem Statement 1.4. Project aim and objectives 1.5. Significance of the project 1.6. Scope of project 1.7. Overview of project 2. Chapter - 2 Review of Literature 2.1. Introduction 2.2. Human Iris System 2.2.1. Iris and Biometrics 2.2.2. Artificial Intelligence for Iris recognition 2.3. Scanning the Iris 2.3.1 Localization of Landmarks 2.3.2 Digital Imaging 2.4. statistical dependence 2.5. Principal Component Analysis 2.5.1 Covariance 2.5.2 Normality and Residuals 2.6. Chapter summary Chap ter 3 – Methodology and framework of the Project 3.1. Introduction 3.2. Method 3.3. Requirements 3.4. Project Design 3.5. Hardware Design 3.6. Software Design 3.7. Chapter summary Chapter 4 – Project implementation and testing 4.1. Introduction 4.2. Image Segmentation 4.3. Image Normalisation 4.4. Feature extraction and encoding 4.5. Dimensionality Reduction 4.6. Iris matching Chapter 5 – Analysis and Discussion of Results 5.1. Introduction 5.2. Effect of the Parameters 5.3. Analysis of Hamming Distance 5.4. Recognition performance Chapter 6 – Project Management 6.1. Introduction 6.2. Project scheduling 6.3. Time management 6.4. Risk management 6.5. Quality management 6.6. Cost Management Chapter 7 - Critical Appraisal 7.1. Achievements 7.2. Future Research Chapter 8 – Conclusion Chapter 9 – Student Reflection References Appendices List of Figures Fig. 2.1. The Iris marking process. Fig. 2.2. Iris Localization/ Hough Transform Figure 2.3. Ir is Recognition Method Fig. 2.4. Iris Recognition in Java Fig.3.1. Sample eye images from CASIA database Fig. 3.2. Waterfall diagram Fig. 3.3. The UML Class diagram for the project in Smart Draw tool. Fig. 3.4. UML activity diagram for this project in Smart Draw. Fig. 4.1. Segmented eye image. Fig.4.2. Eye image with isolated iris region. Fig.5.1. Variation of intra class Standard deviation with number of shifts. Fig.5.2. Histogram of Hamming distance (intra class) without shifting of bits. Fig.5.3. Histogram of Hamming distance (intra class) with 8 times shifting of bits. Fig. 5.4 Histogram of the hamming distances (inter class) with 8 times shifting of bits. Fig.6.1. The Gantt chart for project schedule. List of Tables Table 2.2. Characteristics Index of Biometric Variations Table 2.1 False Rejection Rate Table 6.1. Risk Management Chapter 1 – Introduction of Project 2.3. Introduction This chapter presents a brief introduction about the project in terms of the project backgr ound, the scope of the project, the aim and objectives of the project and the overview. Researchers have developed several methods to develop Biometric tools. â€Å"A biometric system provides automatic identification of an individual based on a unique feature or characteristic possessed by the individual† (Majumder, Ray, & Singh, 2009). Among the various biometrics the Iris Recognition System uses

Sacrament of Reconciliation Essay Example | Topics and Well Written Essays - 1750 words

Sacrament of Reconciliation - Essay Example The Israelites were constantly reprimanded for their transgressions against God through the prophets. The reference about the sacrament of reconciliation can be seen in the history of the Israelites. They were the recipients of mercy and grace due to their covenant with God. Yet at the individual and community level, they would engage in wickedness and evil deeds. Thus there was a need for compromise and exoneration which was the right of the Israelites due to their special status. The New Testament enjoins kindness and mercy for all human beings irrespective of color, caste or creed. Jesus Christ proclaimed the liberation of humanity from sins through repentance and clemency. Faith is a powerful force that enables human beings to abstain from sin and wickedness. Such a state can be acquired only through grace, mercy, and affection. Thus it can be seen that the New Testament modifies the concept of repentance and forgiveness in numerous ways. The early Church devised a system of expi ation and atonement that was public in nature. An individual who had perpetrated a sin would have to offer penance through his outwardly actions and behaviors. Such individuals had to perform religious rites and rituals in a systematic manner. They had to engage in worship, charity, and abstain from worldly desires (Coffey, 67). The severity of sins would determine the number of years in which the individuals would complete their penance. The public system of atonement would lead to the ostracism of individuals as they were prevented from participating in Christian rituals. The system was harsh and ruthless since it exerted unnecessary burden on individuals. The system eventually met its demise through the reforms of Irish monks. The new system for expatiation and atonement was implemented at the private level. Further penance had to be completed until a specific time period. The Irish monks devised an

Personal Professional Ethics Assignment Example | Topics and Well Written Essays - 500 words

Personal Professional Ethics - Assignment Example The nursing profession is run under a set of predefined ethical code of conduct and this explains my ethnic statement. According to Canadian registered nurses code of ethics, the nursing profession has distinct responsibilities and ethics explains the code of conduct by practicing nurses that would be acceptable (â€Å"Canadian Nurses Association†, 2008). From the nursing values, I singled out the three responsibilities to form my ethics statement. This is informed by the great passion that explains my choice for a career in nursing. Through studies, I have come to learn that a nurse is ethically required to ensure that his/her patients are safe through ensuring that safety comes before any other thing in practice. Safety can be observed by ensuring right prescriptions of medicine as well as observing healthy living conditions. On the other hand, it is almost sure that patients would seek nursing care for such chronic diseases as cancer and HIV and Aid, which necessitate that compassion, be part of the nurse. Ethically, compassion may improve the quality and value of life for many patients even without treatment hence the commitment to observing compassion. Finally, excellence is a virtue and every person in any field pursues to realize. It is unethical to practice nursing without observing the nursing principles and the knowledge learned while studying. It is, therefore, an ethical expectation that practicing nurses would be competitive and hence this forms part of my ethical statement.

SAB 310 UNIT 7 ASSIGN Assignment Example | Topics and Well Written Essays - 750 words - 2

SAB 310 UNIT 7 ASSIGN - Assignment Example The requirements include a specific numbers of different sports available for women and men, participant’s minimum numbers and number of events for different sports, criteria used to schedule the games, and overall financial awards in terms athletics for the students involved. The mens football institutional teams are also grouped into 3 divisions which include within the first group I-A, group 2 or I-AA, which is related to team attendance registers and competiveness. Most competitors who have taken part in these games have not only grown with the competitions but have also enhanced their skills. The NCAA contests of championship have become the focal point of continental media through merchandising efforts. Additionally, the most institutional championships have been the Basketball Tournament for men. This is evident from the sale of broadcast rights by televisions for above game tournament which were sold in 1999 to CBS. The total cost was for $545 million per year on average. Most of the profits made on the championship and game events which include broadcast rights were directed to institutions to support athletics membership programs. This has greatly helped in managing and running championship events which support different world wide initiatives. The most common members and requirements of the NCAA body include marketing strategies, licensing requirements, and promotions that deal directly with the NCAA promotion of different brands within the NCAA championships. The NCAA membership or service division of the national office has a main responsibility of helping institutional members from different universities and colleges to comprehend comply and understand different and vital legislations in relation to NCAA. Membership functions are vital in service provision. These functions include providing the institutions and the public with available access to knowledgeable

Work placement Essay Example | Topics and Well Written Essays - 2500 words

Work placement - Essay Example 1996 kemal tataurk high school basketball team istanbul, turkey. Photography , DJing ,Football , Basketball, Swimming, and Skiing, Politics and Information technologies personal particulars: age : 23 years DATE OF BIRTH : 25th march 1982. SEX : feMALE. marital status : Unmarried LANGUAGES KNOWN : ENGLISH, german and turkish I hereby declare that all the information furnished above by me is authentic to the best of my knowledge and belief. TASK 2- COVERING LETTER 1 Jet Recruitment Ltd. 87 Marathon House 58 Rosemary Close 200 Marylebone Rd Phone: 01708 400055 Nw1 5pw South Ockendon RM15 6JH UK October 31, 2005 Re: Estimator/Senior Estimator Dear Mrs. Sanders I recently graduated with a bachelor's degree in Built Environment and am looking for a full-time position the field. This correspondence is in relation to the job vacancy announcement for the post of "Estimator/Senior Estimator" on the 27th of October on the Internet. I am extremely keen on beginning my career at Jet Recruitment Ltd. The corporate histories of Jet Recruitment Ltd, especially its stability and employee feed-backs and testimonials have immensely fascinated me and I would consider it to be an honor to be a part of this organization. Considering my educational background in Built Environment at the Westminster University, I feel I have much to offer to your company and its growth. Apart from giving me an opportunity to execute my skills, it would be an experience of personal and professional development for me. I specialize in the area of Property and... Considering my educational background in Built Environment at the Westminster University, I feel I have much to offer to your company and its growth. Apart from giving me an opportunity to execute my skills, it would be an experience of personal and professional development for me. I specialize in the area of Property and Construction Sector I have a diploma in the field of Architecture and Built Environment module from the Westminster University last year. My computer related skills will provide an added benefit where efficiency is concerned. I have experience as a part-time Estimator at O'Neill & Brennan in London where I worked during the last year of University. This profile helped me gain extra qualifications pertaining to the construction sector and has inspired me to specialize in this field of study in my career. I have taken extra courses about property evaluation during the last semester of my University work which has given me the confidence to work as Estimator/Senior Estimator. Please find my C.V attached. I would appreciate your evaluation regarding my application. I look forward to hearing from you soon. This correspondence is to enquire whether you have a vacancy in your company as an Estimator/ S

Comparing Individual and Social Financial Motivations in Energy Assignment

Comparing Individual and Social Financial Motivations in Energy Conservation - Assignment Example This enabled them to draw the hypothesis for the study. Firstly, the researchers assumed that social norms are a major determinant on energy conservation. Secondly, the researchers assumed that financial incentive enhances energy conservation. 2. The sample size to this survey was homeowners whose email information was in the custody of homeowner’s association president. The participants or population sample to this study was selected from homeowners who responded to an email invitation from the homeowner’s association president. Data obtained from electricity supplying company provided a control to the study. This data provided the researchers with more accurate information on electricity consumption for each household than data obtained from smart meters. The study involved establishing the effects of motivation on energy consumption. The research also intended to establish the relationship between household’s total income and energy consumption. In addition, research wanted to measure the effects of incentives on different social classes. 3. The data was analyzed by first placing the respondents in to three categories according to their consumption capacities. This enabled the researchers to draw the mean and other measures of central tendency. The researcher also used a pie chart to represent their research findings. 4. From the study, it was established that financial incentives had an effect on the attitude of the respondent towards energy conservation. It was also established that social class influenced the effects of incentives on the respondent. Social classes were established by the level of electricity consumption in each household. High consumers or individuals with high financial capabilities responded positively to financial incentive. However, they were adamant to giving out personal information concerning energy consumption (Vezich 49). It was also established that low consumers responded more effectively to financial

MARKETING PLANNING Assignment Example | Topics and Well Written Essays - 2250 words - 1

MARKETING PLANNING - Assignment Example It implies that a number of tactics can be considered so that the objectives and missions of the business can be attained. Marketing planning is essential in the strategic planning process for an organization, since it provides direction in the firm and outlines the goals of organization that are measurable (Jobber, 2010). The day- to-day decisions of the business depend on the marketing planning and strategic planning process (Young, 2010). This is based on the fact that the firm is prone to changes and it has to progress with its daily routines. The approaches to move forward must be planned and to accommodate change in the firm strategic decisions or planning must be incorporated. Marketing planning helps the managers and directors of the business to efficiently allocate the resources available in an optimum manner so that the goals set can be attained. Risks may occur when the business is operational and other uncertainty and if the market plan was emphasized, then tactical marke ting planning may be employed to cater for the risks and other form of uncertainties. In conclusion, marketing planning is essential in the strategic planning process for an organization since it gives the organization the go ahead. For example, a firm can identify the tactics that can be applied to outdo the competitor. It also gives the management of the organization a chance to plan for the present and future strategies. The first stage of product development is to come up with the idea of the product that will be established in the market. It is important to consider whether the product is already in the market or a new entrant in the market. Market research must be conducted so that market sources like the consumer wants, dislike and competition among others can be known. Since the company may have a lot of ideas concerning the products that they need to develop, it is critical and recommendable to choose an idea that is best and reject the bad idea

Application for a Job as an Advertiser Essay Example | Topics and Well Written Essays - 1750 words

Application for a Job as an Advertiser - Essay Example Most of all my academic credentials are an elaboration to claim my remarks. Just as clarified in my credentials, I have demonstrated to be in a deep touch with both oral and written language. Next, after an internal internship with my learning institution, I am convinced that I have accumulated adequate communication skills. This comes after I was awarded on merit for exemplary performance, by the information and communications technology department. Much to effect my career, I have mastered an open minded approach to tackling everyday issues, this has not only drawn creativity in me distinctively but has also equipped me with the ability of innovation. Given the nature of activities the profession entails, I am compelled to extend my capacity to flexibility. I can’t deny that I am often challenged with extreme working conditions. However, I have most often than not demonstrated good coping skills; so that I guarantee success in that which is expected of me. In any case, every one needs orientation in any field. Personally, I don’t believe in empty directions but rather issue-based resolutions; I am a man of action. To a minor extent, I have often compromised my interpersonal skills. For instance, when I strongly believe on my stand I am always driven into making it more stern thereby portraying rigidity. However much I may be right, this should never be part of professionalism. Fortunately, I am hopeful that after a series of intensive seminars and exposure to the job market, I will undoubtedly be in a position of utmost professionalism. My Curriculum Vitae and Attachment Letter. POST APPLIED FOR: 1. Personal Details SURNAME Bull INITIALS J. B. Permanent Address and Postcode: P.O BOX, 2298-764 Westminster, K-4 Street, Dapard Address for correspondence (if different): N/A Telephone No(s) Home: 11123647 Work: 111240032 Email Address Onomtpoei@hotmal.con Mobile: 0766224365 Are we able to contact you at work? By Phone: Yes / No= Yes By Email: Yes / No =Yes no Do you hold a current full car driving license? Yes / No= No 2.

'Discuss the geochemical cycle of the element sulfur' Essay

'Discuss the geochemical cycle of the element sulfur' - Essay Example Sulfur occurs in nature and it is also present in coal, crude oil, natural gas, oil shale and many other minerals. The most abundant of all sulfur is a compound of sulfur and iron called pyrite. Sulfur cycle is a major biogeochemical cycle of significance to climate and life on the planet earth. Living things require certain safe, low levels of this nutrient. It is an essential component of proteins and amino acids. All plants and animals require small amounts of sulfur to live. Plants obtain sulfur form soil. Many foods from plants including cabbage, onion, and soybean flour are rich in sulfur. Methionine a substance required in the human diet also contains sulfur. It is also present in the foods such as eggs, dairy products and meats. In nature sulfur exists in various forms such as elemental sulfur, sulfides, sulfites, sulfates, oxides of sulfur, etc. However the majority mainly occurs in the form of elemental sulfur, sulfides and sulfates. Early earth ecosystems with well developed sulfur cycles thriving in environments receiving reduced sulfur gases (and H2) from the mantle. Such environments might include recirculating hydrothermal systems as found in areas of ocean crust formation and places of active terrestrial volcanism. These environments were likely thermophilic to hyperthermophilic with primary production occurring by anaerobic photosynthesis when light was available. In the absence of light, organic matter production occurred by chemolithoautotrophic metabolisms utilizing H2 as the electron donor and oxidized species such as elemental sulfur (forming H2S) or carbon dioxide (forming methane) as the electron acceptors. Organic compounds were oxidized by the reduction of elemental sulfur and sulfate (chemoheterotrophic metabolisms), as well as by the fermentation of acetate, producing methane. Elemental sulfur was produced by the reaction between H2S and SO2, while anaerobic photosynthesis was an important source of sulfate. The evolution of

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Racism and Anti-Semitism in America Essay Example for Free

Racism and Anti-Semitism in America Essay Stereotyping reflects expectations and belief about the characteristics of members of groups perceived as different from one’s response and discrimination refers to emotion (www.usnews.com). We all encounter some form of prejudice or stereotype in our life. What types are they? Would you see the lasting affects it has on someone you yourself had discriminated against? Would you recognize the effects it had on you? This author will introduce you to three different stereotypes, fallacious, hasty generalization, and false dichotomy. I will explain the damages being stereotyped does to a person and the lasting effects it has. Aggression, overeating, inability to focus, and difficulty making rational decisions, all are negative effects experienced by those subjected to prejudice, according to University of Toronto Study (Michael Inzticht, 2012). â€Å"Past studies have shown that people perform in situations where they feel they are being stereotyped,† said professor Michael Inzticht of psychology who led the study, published in the month’s edition of the Journal of Personality and Social Psychology. What we wanted to do was look at what happens afterwards. Are there any lingering effects of prejudice? Does being stereotyped have an impact beyond the moment when stereotyping happens (www.usnews,com)? A person that stereotypes based on negative feelings is a person that is indifferent to accepting cultural diversity and situations that they find dissonance with because that are either entrenched with prejudice from a psycho social paradigm, or make the conscientious choice to be prejudice because of their inferential way of thinking. In Nazi Germany people were imprisoned and even killed for trying to fight anti-Semitism. In America we are free to fight it, but too many of us choose to ignore this hate that dare not speak its name. Anti-Semitism is real, it is murderous and it is very much with us today (www.the-american-interest.com). Anti-Semitism involves beliefs that Jews are more clannish that other people and act in concert to support a specific Jewish agenda. Jews deploy ex traordinary wealth with almost superhuman cunning in support of the Jewish agenda. As a religious and national minority, Jews cannot flourish without attacking the traditional values of their host society. In every country Jews seek to weaken national culture, religion, values, and cohesion. Jews are not a national group or a people in the way that others are; they do not have the same rights to establish a nation state that other people do. Where Jewish interest is concerned, the appearance of open debate in our society and many others is carefully constructed illusion. In reality, Jews work together to block open debate on issues they care about and those who resist the Jewish agenda are marginalized in public discussion. These ideas are the five pillars of anti-Semitism; you don’t have to believe them all- any one will do. Being an anti-Semite does not necessarily make you a Nazi. You are an anti-Semite. That doesn’t make you a Nazi; Hitler added a sixth pillar of anti-Semitism that the only way to successfully oppose the Jewish agenda was to kill all the Jews. This idea have become so widely accepted that they are seldom questioned or examined; when that happens a whole society is poisoned and distorted. Stereotyping is one of the biggest issues in social psychology but relatively little is known about how and why stereotypes form. Conventional approaches to stereotyping assumes that stereotypes are based on erroneous and distorted processes, but others feel that they form in order to explain aspects of social groups and in particular to explain relationships between groups. In particular stereotypes have often been seen as rigid and distorted mental structure that lead people to make serious errors (McGarty et al, 2010). From a social functional point of view race is a social construction, on the one hand it has been a legitimating ideological tool to suppress and exploit specific social groups and to deny them access to material and cultural resources, work, welfare services, housing, political rights, etc. On the other hand, these affected groups have adopted the idea of race. They have turned the concept around and used it to construct an alternative positive self-identity; they have also used it as a basic for political resistance (Miles, 1993:28) and to fight for more antonomy, independence, and participation. There are several forms of stereotyping and prejudice, but I will give you examples of only three. I will explain the stereotype and elaborate on the meanings they present. Fallacious argument is the first stereotype that I will be discussing. A fallacious argument simply means false or not correct, but is usually used to describe someone being deceptively false. Fallacy is a misconception of a false belief. If someone is being fallacious they are trying to get you to fall for a fallacy (www.vocabulary-vocabulary.com). All African American men who drive big cars are drug dealers. Or if a group of African American youth or men stand around in a group they are gang bangers. This is a fallacious belief. African American men have driven large cars as long as I can remember. My uncle all my life has driven nothing but Lincoln Continentals. He is now a retired engineer from the railroad having driven trains for more than thirty years. I have friends that are firemen, teachers, and family men that wound not purchase a car if sit was not as it’s called a â€Å"Big Body.† Next, people stand around and talk, and socialize in crowds all the time, this does not mean they are gang bangers. I have made my sons stop standing around with their friends by a fence in the neighborhood because I did not want them harassed by the police if they should pass by and see them standing there. People assume the worst of people out of fear and or ignorance on their part. The next stereotype that I will discuss is one that I personally experienced. â€Å"Since you are so tall I know you can play basketball.† Being a woman of tall statue everyone assumes that I play basketball. All through Jr. High and High School my physical education teachers tried to get me to play ball. The head coach for the girls’ basketball team even tried to get me to leave band which I loved and play ball for her. I forever heard, â€Å"as tall as you are I know you can play.† I hated basketball, I still do. I never cared for the sport even when I had to play for physical education class. A person’s height and statue does not mean that they would have a passion for a sport that is l oved by others of this statue. Just because I was nearly 6 feet should not have been reason for anyone to feel that I like to play basketball. This argument is false dichotomy. False dilemma thinking or the fallacy of exhaustive hypothesis is a type of logical fallacy that involves a situation in which only two alternatives are considered, which in fact there is at least one additional option. The generalization was made that since I was tall I wanted and liked to play basketball. The third and final stereotype is one that I was questioned about years ago by a good friend of mine. She was a large young lady and short which made her look even larger. She would always seem down and stand offish around a group of people that we did not know. I have always been one to speak and socialize with anyone and somewhat stylish in dress. She questioned me on an outfit that I was wearing saying that I should feel self-conscious because my back was out in the dress and that she would never wear something like that because of her size. I simply informed her that this is her problem; you (she) allow others to dictate how you feel about yourself. They say you should be ashamed or embarrassed about your looks (i.e. weight) and because of this you should act and feel this way, not true. Just because you are not a size 3 and average height does not mean you are not beautiful and should have all the esteem, and pride in yourself as anyone could muster. This argument if fallacious because the inference from the premise to the conclusion is fallacy because of mistakes in the reasoning (Mosser, K. 2010). People who felt they were discriminated against-whether based on gender, age, race, religion – all experienced significant impacts even after they were removed from the situation. The lingering effects hurt people in a very real way, leaving them at a disadvantage. Even many steps removed from a prejudicial situation, people are carrying around this baggage that negatively impacts their lives. People are aggressive in their ideologies because they are adamant in their discriminatory beliefs. Negative stereotyping does have lasting affects because this construct is generally instilled in their children and if this cyclical deterministic view is not broken, such negativity will continue to manifest. Racism and Anti-Semitism is very much alive and still a major problem in this country, and around the world. References: www.ask.com/falsedichotomy www.blogs.the-american-interest.com/wrm www.Ksuweb.Kernesaw.edu/~shagin/logfal-emotion-hastygen.htm http://www.libcom.org/history/article/racism_brief-history McGarty, Craig, Spears, Bussell, Yzerbut, Vincent (1/2002), Stereotypes and Explanation Published: Cambidge University Press, Post Chester, NY, USA, Retrieved from: www.site.ebray.com/lib/ashford/docDetail?docID=10023552pg24=stereotypeing Mosser, Kurt, (2011), Logic and Introduction, San Diego, CA: Bridgeport Education, Inc. Retrieved from: http://www.content.ashford.edu/books Stereotyping has Lasting negative Impact: Prejudice has Lingering Effects Retrieved from: www.usnews.com/science/article/2010/08/12/stereotypes