(Oral Presentation script) Ethical problems in international marketing Essay

(Oral Presentation script) Ethical problems in international marketing - Essay Example uch as, racial discrimination, corporate social responsibility, public awareness of risks associated with product use, keeping high prices for citizens of developing countries, and respecting the political and cultural environments of other countries. After describing the problems and their effects on a company’s image, the researcher provides some effective mechanisms to deal with those international marketing issues. Through discussing these problems, this research highlights the importance of considering ethics while doing international marketing. In the present world, ethical marketing is the key to success for a company in the international world. Those days have gone when companies needed to consider the business laws, customers’ needs, and culture of only their host nations. Today, companies need to consider the cultural, political, and economic environment of all those countries where they plan to expand their businesses. Failing to consider any of the ethical marketing issues can result in destroying the image of the company among international customers. Marketing managers are responsible to draw their focus properly on each of the ethical marketing issues in order to achieve the desired set of goals. Therefore, in this paper, the researcher will focus the international marketing ethical issues and the ways to overcome those issues. If a company discriminates against any particular race while marketing the products in the international world, it can put an adverse impact on the image of the company. For example, if a company markets a color fairness cream in an African country by saying that White is the best, it would be against the ethics of marketing. Companies also need to make public aware of the risks associated with the products being marketed. For example, if a pharmaceutical company is marketing a new drug in other countries, it should make people aware of the side effects of the product, if any, in order to make them decide whether they